The introduction of Spot Bitcoin and Ethereum ETFs has had a profound impact on how asset managers, asset owners, and wealth managers perceive crypto assets as a viable part of their portfolios. Yet, the story of crypto ETFs cannot be fully understood without acknowledging the groundwork laid by earlier crypto-structured products.

Before spot ETFs, crypto assets in Europe were already structured under Exchange Traded Products (ETPs)—financial instruments nearly identical in function and regulation to ETFs. These early products laid the foundation for today’s growing institutional adoption of crypto investments.

European Crypto ETPs

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Why This Playbook Matters

This playbook is written to guide the next generation of eligible crypto assets, those building the decentralized economy of tomorrow. These assets will be the next wave to find a foothold in institutional portfolios, as institutional investors seek to capture the innovations of a $2.3 trillion economy that promises growth and value creation.

The Power of Crypto ETPs

Wrapping a crypto asset into an ETP unlocks key benefits for institutional adoption:

✔️ Regulatory Clarity – Provides compliance with established financial frameworks.

✔️ Market Accessibility – Enables trading on traditional exchanges and integration into brokerage accounts.

✔️ Liquidity & Security – Removes the complexity of custody while ensuring robust investor protections.

✔️ Institutional-Grade Exposure – Offers a familiar, stock-like structure for portfolio inclusion.

By preserving the core attributes of a crypto asset, an ETP adopts stock-like features, enabling universal access through traditional financial channels and expanding its reach across exchanges, brokers, and institutional markets.

Crypto ETPs Can Offer the Best of Both Worlds

Why Institutions Favor Crypto ETPs

Institutional investors favor crypto ETPs for their regulatory clarity, ease of access, and robust security. Trading on traditional exchanges, ETPs provide liquidity and seamless integration into existing brokerage systems. They remove the operational complexities of directly managing cryptocurrencies, such as storage and safeguarding, while offering the transparency and oversight institutions require.

For investors seeking exposure to digital assets, crypto ETPs deliver a compliant and efficient solution. All institutions— including funds, UHNWIs, family offices, and a broad range of other investor types–share in the benefits of ETPs.

Type of Inst. Investors for Crypto ETPs

Launching a Crypto ETP: The Challenges & Solutions

Bringing a new crypto ETP to market involves navigating operational, regulatory, and distribution complexities. Many crypto projects lack the internal resources to manage this process alone.

That’s where partnering with an expert becomes essential—ensuring smooth integration, regulatory compliance, and successful market entry. Institutions such as FINMA and other regulatory bodies have stringent guidelines, making expertise a key differentiator in launching a compliant and scalable ETP.

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Disclaimer: This content is for educational and informational purposes only and does not constitute trading, legal, or investment advice. It is directed at our followers in Switzerland and may not represent the views of FiCAS. The author may hold assets mentioned in this article and assumes no obligation or responsibility for any actions taken based on the information provided.